A statement on Sunday indicated that 11 Plc, the sole distributor of Mobil fuel and lubricant brands in Nigeria, noted the radio campaign was aimed at making the brand Nigerian customers’ choice.
“The campaign, which hit the airwaves three weeks ago, was launched to create fresh awareness for all category users of the premium lubricants during the Easter and Ramadan period and beyond.
“The campaign with the theme celebration of the best quality of its products while re-enforcing and re-emphasizing their competitive and unique selling points,” the statement partly said.
According to the firm, Mobil Superbrand is a global family of premium passenger vehicle engine oils that provides different levels of protection to match whatever conditions users of the products may encounter.
The company said that its vision was to be the number one business group in Nigeria in terms of sustained service, quality, and reliability and the first brand of preference by the consumers whilst conducting operations with high safety standards and environmental compliance.
It added that it aimed to provide the best in class products, services, and solutions to customers with a focus on safety and environmental standards.
11 Plc is listed on the NASD OTC.
(Source – The Punch)
